In this episode of the Lincsus From Me To… podcast, hosts Gregor Ross and Andy Wallace sit down with Judith O’Leary, founder and former owner of Represent Communications, and now the driving force behind freelance consultancy O’Leary PR. A seasoned expert in PR and reputation management, Judith joins us just after her exit from Represent, reflecting on a remarkable journey of leadership, creativity, and transformation.

Judith shares how her Irish heritage, early career at Cambridge Cable and EuroRSCG, and life as a mother of three shaped her entrepreneurial path. From launching O’Leary PR in 2001 to rebranding as Represent in 2017, she built an award-winning agency known for bold thinking and integrated communications.

We dive into:

•The mindset behind “feel the fear and do it anyway” and how it shaped Represent’s culture

•Building high-performing teams and navigating Scotland’s talent retention challenges

•Leading cross-border collaboration as Co-Chair of Causeway

•Delivering standout campaigns like the Royal Highland Show and driving measurable impact

•The emotional and strategic journey of selling Represent

•What’s next for Judith, including potential advisory roles and new ventures

Judith also reflects on the ethos of “Make it Amazing,” her legacy in the PR world, and how she continues to support businesses through reputation strategy and communications excellence.

Whether you're in marketing, leadership, or building your own brand, this episode is packed with insights, resilience, and inspiration.

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