Fever - Beyond Creativity: How Data Informs a Show's Success - IEN Summit 2024
Description
In this session, Jessie Fu (Senior Manager of Strategy and Partnerships) highlights what Fever have learned about how new technologies are empowering immersive experience creators.
Jessi shares topline data on key components and considerations that have driven a show’s successes from conception to execution, and discusses how integrating commercial and technical strategies can reduce risk. Jessie also unpacks how the strategic use of data and demand generation can better meet audience expectations and improve commercial performance. Additionally, she provides insights into how some of their experiences have scaled globally. This session was designed to equip creative leaders with the tools to blend artistic vision with business acumen, using technology as the connecting force.
This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.
Discover more content from IEN: https://immersiveexperience.network/articles/
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United States
