DiscoverSolve for X: Innovations to Change the WorldFighting greenwashing: A conversation with Catherine McKenna
Fighting greenwashing: A conversation with Catherine McKenna

Fighting greenwashing: A conversation with Catherine McKenna

Update: 2022-07-21
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Net-zero commitments are a critical first step in the fight against climate change. But to stave off the worst effects of a warming planet, we actually have to ensure countries and corporations live up to those promises. In this episode, we chat with Catherine McKenna, head of the UN Task Force against greenwashing, about regulations and accountability when it comes to net-zero targets, as well as how  incentives might help. We need to quickly scale climate solutions; which means tackling bureaucratic hurdles. Nothing is off limits.

 

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Further Reading: 

 

The Mission from MaRS initiative was created to help scale carbon reducing innovations by working to remove the barriers to adopting new technology. Mission from MaRS thanks its founding partners, HSBC, Trottier Family Foundation, RBC Tech for Nature and Thistledown Foundation. It has also received generous support from Peter Gilgan Foundation, BDC, EDC and Mitsubishi Corporation Americas. Learn more about the program at missionfrommars.ca.


MaRS helps entrepreneurs looking to scale solutions in climate tech, health and software. We offer targeted support through our Capital and Growth Acceleration programs. To learn more visit us at marsdd.com 

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Fighting greenwashing: A conversation with Catherine McKenna

Fighting greenwashing: A conversation with Catherine McKenna

MaRS Discovery District