In this episode, we tackle the often-avoided topic of financial intelligence in business. We discuss why many entrepreneurs, especially women, shy away from their numbers and provide practical guidance on developing a healthy relationship with your finances. Through personal stories and practical advice, we break down the barriers that keep wellness creators from achieving true financial intelligence.

Key Takeaways:

• Numbers are neutral facts - it's the stories we tell ourselves about them that create fear and shame
• Financial independence is possible regardless of whether you're part-time, have family commitments, or are just starting out
• Separate your personal and business finances from day one (LLC in US, holding company in Canada)
• Find an accountant who can be a true business partner - don't be afraid to ask "dumb" questions
• Celebrate every sale, no matter how small - you can't get to 100 sales without getting to 1
• You need at least a year of data to make meaningful business projections
• Compare numbers year-over-year rather than month-to-month to account for seasonal patterns
• The path to financial security and independence starts with facing your numbers head-on

References
Marvelous Software Platform
Well Well Well Marketplace

References:
Marvelous Software Platform
Well Well Well Marketplace