Giles Colborne is the founder of CX Partners and the author of Simple and Usable.

Giles works on digital strategy and organisational design for major brands, worldwide. Currently, he is devising initiatives for senior management in large corporates to measure and manage the customer-centricity of their organisations.

In this episode, we talk about his journey to CX Partners, the urge to write a book, simplicity as a concept, user cohorts, and strategies for designers to design simpler products.

You can read the CX Partners story here, visit the Simple and Usable website here or you can buy the second edition of the book here.