Learn the power of generating leads by creating the perfect opt-in.

What's the Perfect Opt-In?

The top marketing experts tell us to build our “business home” on “owned property,” not the “rented land” of social media. That means we need to establish and grow an email list where our most loyal and interested audience can be reached.

But how do we get them to sign up?

We offer them the perfect opt-in (free download, quizzes, calculator, automated webinars ....) as a lead magnet. Then, over time, we can offer them all our products and services while we nurture and build a relationship with them.

How do we know what will be the perfect, irresistible opt-in? That's what we'll discuss in this exciting and revealing episode.

Words of Wisdom

We overthink this whole process. Your first opt-in is really what do you know like the back of your hand that's related to something that you do and that's interesting to people? — Jen

Marketing Self-Assessment | Women Conquer Business

Once people sign up and opt-in to your community because of that opt-in lead magnet, then they expect more of that throughout your emails and newsletters, your offerings, all your products, all your shows, everything has got to be in alignment with whatever you're putting out there as an opt-in. That's how you're going to get a higher open rate on your emails. — Shelley

How to Create, Publish and Distribute Content Consistently

Breaking News

Marketing Brew: Customers are researching brand stances and voting with their dollar ahead of the midterms

• Practice what you post (your customers are watching) — don’t say one thing and do another
• People look at your donations, statements

Tweak of the Week: 

Captions in Descript

OmmWriter (distraction-free writing), courtesy of Ann Handley's Newsletter.

If you have a question, software or something you want us to cover, email us at hello@womenconquerbiz.com

Inspirational Nugget

There is no good for a human being except what creates justice, self-control, courage, and freedom, and nothing evil except what destroys these things. — Marcus Aurelius, Meditations

What’s the meaning of life? Why was I born? Most of us struggle with these questions. No amount of travel, reading or clever sages can give you the answer.

It is not our question to ask. Instead, it is we who are being asked and our lives are the answer. You must find the answer in your actions, in living the good life—by embodying the principles of justice, self-control, courage, freedom, and abstaining from evil.

Do my principles show themselves in my life?

Do they show up in my work and the content I produce?

Connect with Us

Podcast Production

• Podcast hosting: Captivate (affiliate link)
• Livestream: StreamYard (Shelley's referral link)
• Music: Uppbeat.io

Connect with Jen

Brought to you by Women Conquer Business

• Connect with Jen McFarland
• Women Conquer Business marketing consultancy

Connect with Shelley

Engineered by AGK Media Studio

• Connect with Shelley Carney
• Schedule a free consultation with AGK Media Studio
• New Mexico Day Trips

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp