AI failures are making headlines with a widely circulated MIT study claiming that 95% of GenAI deployments are falling short of expectations. In this episode of Pure Signal, the team breaks down what’s really behind that number and what it means for enterprise leaders navigating AI adoption.

Joining today as new hosts are Jake Carter, Partner and Global Chief Innovation Officer, and Ryan Medellin, a manager in Credera’s Digital Strategy and Delivery practice. Alongside Jason Goth and Kevin Erickson, they dissect the MIT report’s claims and offer a more grounded view from inside the trenches. Why are internal AI efforts failing at twice the rate of external ones? Why do flashy AI projects often disappoint while quiet back-office initiatives deliver real ROI? And most importantly, what should executives be doing differently to lead with strategy, not panic?

From integrating AI into existing workflows to the growing role of shadow IT, the conversation explores how companies can increase the success rate of AI efforts without chasing the hype. You’ll hear what separates failed pilots from scalable wins, why the most valuable use cases are often invisible, and how to turn AI experimentation into enterprise impact.

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Quotes

"If you know that all of your employees are already using AI, whether they're admitting it or not, figure out what they're using it for. And that'll help you find the use cases that are worth building on. Because AI is already transforming business, it's just not happening through the official channels. It's happening on the side of people's desks." – Jake Carter

"Probably 95% of dot-com companies failed too. But that doesn't mean the internet is not a thing, right? Companies are going to have to continue to push and invest. Individuals are going to continue to do that." – Kevin Erickson

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Time Stamps

00:00 Intro

00:50 Updates to Pure Signal

04:30 Are GenAI efforts failing?

13:00 Every new technology needs iteration

19:50 Where to start as an executive

26:55 Lessons from both the successes and failures

32:30 Make the most of internal AI adoption

37:20 The perception of enterprise solutions

41:15 Wrapping up

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Links 

Connect with the hosts on LinkedIn!

• Kevin Erickson

• Vincent Yates

• Jake Carter

• Ryan Medellin

Learn more about Credera