My mission is to help people realize and live up to their potential.

Allen believes creativity is accessible to all, but most people just don't have the right tools. He wrote a book called The Creative Curve (Penguin Random House, 2018) that shows how the creative process can be learned by anyone. By interviewing everyone from billionaires to neuroscientists, he developed four steps, backed by science, that you can follow to achieve creative success. You can visit the book website to learn more.

He also founded and served as CEO of TrackMaven, a marketing analytics platform that large brands such as GE and the NBA and high growth-startups such as Dollar Shave Club and Mailchimp have used to power data-driven creativity. In October 2018, TrackMaven merged with Skyword, the leading content marketing platform.

Most importantly, he was once a very pitiful runner-up on Wheel of Fortune (I should’ve bought more vowels).

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