Gordon Choate, the 'Brand Obsessionist' and Founder of Noble Goat Design Co., specializing in brand strategy and crafting meaningful brand experiences for his clients.

We get to take a look at his non-linear journey in the design industry, the importance of strategy, his experience with building a business and getting clients, and how he combats imposter syndrome and the inner voice.

We explore alternative marketing strategies, old-school methods like flyers and mailers, and creating a brand that goes beyond design. Lastly, Gordon reflects on introversion and the importance of finding a balance between solitude and social.

3:00 Brand Obsessionist

08:00 Navigating Imposter Syndrome

21:00 The Importance of Brand Strategy

29:00 The Process of Branding

34:00 The Power of Visual Branding

37:07 Challenges of Building a Business

40:24 Marketing and Getting Clients

44:47 Exploring Alternative Marketing Strategies

48:38 Building an Agency and Brand

53:53 Balancing Introversion and Extroversion

Connect with Gordon:

www.noblegoatdesign.com

This podcast is your weekly Creative Companion helping you master the inner game, finish what you start, ship your work, and build a brand without yelling; because it’s not the thunder that grows flowers, but the rain.

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