On today’s episode we’re joined by Jesse Seaward, Partner at Band Agency and Ollie Jackson, Co-Founder of 100 Tons of Plastic and son of ex-fisherman Merlin Jackson, as they discuss their recent project of promoting a local fish species as part of Fish Local. This discussion includes all the project’s processes including the selection process, finding the most sustainable and highest yield species, finding the fitting name the 'Silver Shore Herring', and what this project means for the fishing industry.

The core working group for promoting the local species include -
Jesse Seaward - Project Leader/ Band Agency, marketing and strategy
Amy Pryor - Project Leader/ Thames Estuary Partnership
Merlin Jackson - Ex Fisherman, FLO on multiple offshore projects across the estuary
Will Wright - Chief IFC Officer at Kent & Essex IFCA
Dave Ferris - Kent based fisherman
Fran French - Runs the West Mersey Fisherman’s association, Essex based fisher
John McGinn - Chapmans Fish - Seafood Distributor
Neil Auchterlonie - Seafood 2040 campaign and technical specialist in fisheries and sustainable seafood
Jack Clark - Marine Conservation Society
Shepherd Neame - Hospitality  

Fish Local has been developed to support the Kent and Essex fishing industry, working together to deliver its world-class seafood to the public and trade. Buying locally caught seafood from a fishmonger, fish stall, restaurant or even direct from the fisher is more sustainable and supports an industry we can be proud to have on our doorstep.

Fish Local is an initiative by Inshore Fisheries and Conservation Authority (IFCA). Follow #FishLocalFB Use #FishLocalFB on social media posts to join with the community 

To find out more about Fish Local, visit https://fishlocal.org/

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Talk of the Thames has been brought to you by Thames Estuary Partnership https://www.thamesestuarypartnership.org/

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Produced and Presented by Chloe Russell.