In this episode, we sit down with James Frost, the creator and founder of Flaming Phoenix flapjacks—a revolutionary energy bar for athletes and adventurers alike. James’s journey began on TikTok, where he reviewed various gels and bars and soon connected with the running community on a critical issue: nutrition-related GI problems being the top reason behind DNFs in races. Inspired to create a better solution, he developed Flaming Phoenix, a nutrient-dense, easily digestible, and high-carb flapjack designed to fuel runners, hikers, cyclists, and more.

James shares the story behind Flaming Phoenix, what makes it stand out, and his vision for the future. Tune in for an insightful and fun chat packed with tips on fueling for endurance and avoiding the pitfalls of poor nutrition. Don’t miss it—this episode is a must for anyone looking to optimize their performance on the go!*

Flaming phoenix

https://flaming-phoenix.co.uk/products/phoenix-bar

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