You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals.

Oren Klaff is a leading expert in sales, raising capital, and negotiation. As Director of Capital Markets for Intersection Capital, he has helped companies secure billions of dollars in funding. He’s a best-selling author, a sought-after speaker for global giants like Google and Xerox, and a pioneer in neuroscience-based persuasion.

Oren explains why marketers must learn to hold boundaries, call out clients' “games,” and create consequences on every sales call or risk being dismissed as low status. His approach is raw, counterintuitive, and insanely practical for anyone who needs to persuade at scale. If you’re ready to rethink how you pitch, sell, and win deals, this one is for you!

In This Episode:

- Writing the 'Pitch Anything' book

- Why neediness when selling kills deals

- Practical sales techniques to break neediness 

- How to maintain a high status in sales calls

- Dealing with the ‘final boss’ in negotiations

- The importance of setting consequences in sales

- Holding clients accountable for their behavior and values

- Pitch Anything vs. Flip the Script

Buy Oren Klaff’s Books:

Pitch Anything: https://a.co/d/fRAqAby  

Flip The Script: https://a.co/d/hTcp9lP 

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 

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Connect with Oren Klaff: 

• Website - https://orenklaff.com/ 
• LinkedIn - https://www.linkedin.com/in/orenklaff/ 

Connect with Ralph Burns: 

• LinkedIn - https://www.linkedin.com/in/ralphburns 
• Instagram - https://www.instagram.com/ralphhburns/ 
• Hire Tier11 - https://www.tiereleven.com/apply-now 

Connect with Lauren Petrullo:

• Instagram - https://www.instagram.com/laurenepetrullo/
• LinkedIn - https://www.linkedin.com/in/laurenpetrullo  
• Consult Mongoose Media - https://mongoosemedia.us/ 

Mentioned in this episode:

https://unbounce.com/pt/

https://www.activecampaign.com/