“Affiliate marketing in an ethical way not only helps patients see things from a different light, it builds relationships in the community that you live in,” says Dr. Lara Salyer. In this episode, Dr. Salyer talks about how healthcare professionals can use affiliate marketing without compromising their integrity. The key is to build trust by partnering with affiliates who truly align with your values.

But can these partnerships really improve patient care? According to Dr. Salyer, the answer is yes. Drawing from her own experience with float therapy, she explains how the right affiliate relationships can enhance both business and patient outcomes. Her key takeaway? Focus on building ethical, community-centered affiliate relationships that go beyond just generating revenue.

Quotes

• “Your role as a functional medicine health practitioner is to make it easy for your patients to live out this life that they want. There is no perfection in functional medicine. We all are putting our own tools together to live out our goals.” (08:35 | Dr. Lara Salyer)


• “Affiliate marketing in an ethical way not only helps patients see things from a different light, it builds relationships in the community that you live in. They might be exposed to businesses they never would have thought to walk in their door. It also helps the businesses in your community by increasing their revenue stream. And depending on how you set it up, it might increase yours as well. But for me, that's not the main goal in marketing or affiliate relationships.” (09:33 | Dr. Lara Salyer)


• “I would encourage you to build trust with your patients by not jumping into an affiliate relationship until you’ve tried that product and you’ve used it, until you firsthand have seen the benefit. I even build affiliates with the expertise of the patients in my community. When they come to me, with a new product that they’ve been trying and they see benefits, it gives me that curiosity to explore more. And that’s how I build the culture in my clinic that feels aligned with me.” (19:15 | Dr. Lara Salyer)


• “Be very clear and transparent about what the patients are benefiting from with this affiliate and very transparent with that affiliate you’re working with on how you want to build this ecosystem. Make sure it aligns with your core values. Always revisit those core values because they can shift.” (19:46 | Dr. Lara Salyer)

Links

Brainstorm: https://drlarasalyer.as.me/discovery

Catalyst Advantage 1:1 session (use "LISTENER" code for discount!): https://drlarasalyer.as.me/advantage

Connect with Lara: 

Website: https://drlarasalyer.com

The Catalyst Way: https://drlarasalyer.com/catalyst

Instagram: @drlarasalyer

Facebook: https://www.facebook.com/drlarasalyer

Linked-In: https://www.linkedin.com/in/drlarasalyer/

YouTube:  https://www.youtube.com/c/DrLaraSalyer

TikTok: @Creativity.Doctor

Podcast production and show notes provided by HiveCast.fm