Floyd Avenue

Floyd Avenue

Update: 2020-09-13
Share

Description

He showcased at Mercedes Benz Berlin 2019, Nasty C is wearing his designs but that was not his biggest moment in his career. He has dressed , Anatii, Scoop Makhathini and he is curated on Beyonce’s list of African businesses in 2020. He tells us how a customer, a politician, with bodyguards came to his mother's house for an order and that was the first and only time he was star struck.He refused to be a designer that focuses on money and short cuts. He has no respect for money even though he spent a lot of time broke but chose to focus on the craft. He won GQ Scouting Menswear in 2016 just before giving up.


Key Moments


13:10 Floyd is introduced to design and patterns


18:00 Growing up in a bad environment


30:30 “I have no respect for money”


30:20 “I was about to give up fashion and design”


43:00 “I have overpaid the dues, the dues owe me money”


50:45 “I was terrible at business ” [in 2019]


55: 30 Understanding where your market is


58:00 The difference between a luxury brand and a premium brand


1:01:03 “I dropped out, fashion school had nothing to teach me. I was already getting orders”


1:11:40 Going to business school in 2019 and learning about the systems being an important core of business


1:20:30 Dealing with investors and making your business investible 


1: 31:17 Power, Money, and the Value Chain.


1:40:00 The textile industry for a South African designer

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Floyd Avenue

Floyd Avenue

Banele Rewo