Floyd Avenue
Description
He showcased at Mercedes Benz Berlin 2019, Nasty C is wearing his designs but that was not his biggest moment in his career. He has dressed , Anatii, Scoop Makhathini and he is curated on Beyonce’s list of African businesses in 2020. He tells us how a customer, a politician, with bodyguards came to his mother's house for an order and that was the first and only time he was star struck.He refused to be a designer that focuses on money and short cuts. He has no respect for money even though he spent a lot of time broke but chose to focus on the craft. He won GQ Scouting Menswear in 2016 just before giving up.
Key Moments
13:10 Floyd is introduced to design and patterns
18:00 Growing up in a bad environment
30:30 “I have no respect for money”
30:20 “I was about to give up fashion and design”
43:00 “I have overpaid the dues, the dues owe me money”
50:45 “I was terrible at business ” [in 2019]
55: 30 Understanding where your market is
58:00 The difference between a luxury brand and a premium brand
1:01:03 “I dropped out, fashion school had nothing to teach me. I was already getting orders”
1:11:40 Going to business school in 2019 and learning about the systems being an important core of business
1:20:30 Dealing with investors and making your business investible
1: 31:17 Power, Money, and the Value Chain.
1:40:00 The textile industry for a South African designer