In this 25-minute episode of The Marketing Insider, we welcome Heather Roestamadji, Senior Director of Growth Strategy at Claritas, for a deep dive into what modern campaign measurement should really look like. Heather explains why clicks alone don’t tell the full story, how attribution and incrementality uncover true campaign impact, and how audience-level insights can drive smarter media planning and creative decisions.

The conversation also explores omnichannel measurement, real-time dashboards, AI-powered recommendations, and what’s next—including multi-touch attribution and audience optimization. Whether you’re new to advanced measurement or looking to level up your strategy, this episode offers practical insights to help you prove ROI and fuel growth with confidence.

Learn more about Claritas measurement solutions: https://claritas.com/multichannel-measurement-attribution/ 

Connect with Heather: https://www.linkedin.com/in/hnchandler  

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com  

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Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  

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