Focus on Facts Over Feelings Ft. Lindsay Ferguson
Description
In this episode, we sit down with Lindsay, Marketing Director at The Diamond Store, as she shares her incredible journey in marketing and advertising. From launching her career at an agency to working with global brands like Sony Mobile, Bondi Sands, and ChiChi London, Lindsay has seen it all.
She dives into her passion for storytelling in advertising, how consumer psychology drives successful campaigns, and the key differences between tech and lifestyle brands. Lindsay also opens up about building diverse teams, the importance of culture fit, and how her wide-ranging experience has shaped her holistic approach to marketing strategies.
We also explore imposter syndrome, something Lindsay has encountered along the way. She offers practical advice on how to manage self-doubt, build confidence, and thrive in any role—reminding us that passion, not perfection, is what really matters.
United States
