Elton G. “Skip” McGoun is an Emeritus Professor of Finance at Bucknell University and a former visiting professor at the University of Donja Gorija in Montenegro. He has presented and published on both finance history and culture and automobile history and culture and served as area chair of the Vehicle Culture Section of the Popular Culture Association. 

Skip examines Formula One on-track and on-vehicle sponsorships through the post-WWII period to show the evolution of the cultural appeal of the series.

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00:00 Introduction and Sponsorship Overview

01:45 Historical Context of Sponsorship in Racing

03:24 Modern Sponsorship Examples and Their Impact

06:18 Social and Political Benefits of Sponsorship

10:09 Case Studies and Real-World Examples

14:07 Evolution of Sponsorship Strategies

16:53 Evolution of Formula One Sponsorships

18:37 Analyzing Main Sponsors by Industry

18:59 Automotive and Consumer Electronics Sponsorships

20:20 Financial, Oil, and Technology Sponsorships

20:38 Tobacco and Transportation Sponsorships

22:01 Cultural Shifts in Formula One Sponsorships

24:47 Audience Questions and Comments

28:37 Closing Remarks and Acknowledgements

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This episode is part of our HISTORY OF MOTORSPORTS SERIES and is sponsored in part by: The International Motor Racing Research Center (IMRRC), The Society of Automotive Historians (SAH), The Watkins Glen Area Chamber of Commerce, and the Argetsinger Family - and was recorded in front of a live studio audience.