“When the consumer makes its mind up about something, it can have profound implications, all the way back to the farmer.”

Who’s really driving the future of food? Product developers? The hottest new chef? Tech-savvy farmers? Or is it each of us, every time we decide what to eat next? Nick Fereday, Executive Director of Food and Consumer Trends at Rabobank, has the outlook on consumer trends. But can the industry keep up?