In this episode, we’re diving straight into one of the most hotly debated questions in branding:
Should your brand be chasing trends, or building something timeless?
In this episode of The LinkUp, we’re unpacking the difference between moments and movements, exploring how brands can either ride the cultural wave or create one of their own. Think Nike’s consistency vs. the fast-fashion chaos of viral drops. We’re talking macro trends, micro trends, trend fatigue, and why sometimes—being too trendy can backfire.
We’re breaking down real examples, calling out the wins and the flops. Plus, we’re asking the big question:
Is your brand shaping culture—or just reacting to it?
If you’re in marketing, strategy, or simply love a good brand case study—this episode’s for you. Tune in now!

https://hyphencreatives.com/the-link-up/