Beka Gvishiani, the creative force behind Style Not Com, has revolutionized fashion commentary with his distinctive cobalt blue posts and all-caps copy. His Instagram account, a treasure trove of insights, offers front-row news and commentary that few can access. In this episode of "Firsts by Deena," Beka and Deena reconnect, having first met backstage at a fashion show. Both outsiders, in a way, who fell in love with fashion through glossy magazine pages, they share a unique perspective on the industry. They delve into the magic of John Galliano (2:26 ), the excitement (and sometimes fatigue) of Fashion Week (22:09 ), and Beka’s journey in growing Style Not Com (27:02 ). You don’t want to miss this one! 

Read more features with Style Not Com on Deenathe1st.com.

Show Notes:

• Maison Margiela Artisanal Collection 2024
• Style Not Com's Fashion in 2003 Collection

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