Forbes 30 Under 30 Ecom 8-Figure Entrepreneur - Alex Huertas
Description
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Chapters:
0:00 -1:30 Intro
1:30 -2:27 Alex's career
2:27 -5:40 Timeline from launching to exiting the business
5:40 -9:43 Motives for starting in the sunglasses niche
9:43 -13:15 Utilizing FB ads earlier than others
13:15 -16:10 Steps taken to ensure the sunglasses business succeeded
16:10 -19:19 Power of having a brand that is still affordable
19:19 -20:49 Alex's opinion on the Nude Project brand
20:49 -21:40 Resonating with the customer without a personal brand
21:40 -26:41 Getting well-known celebrities and athletes to promote the brand
26:41 -29:40 Most successful/iconic collaboration
29:40 -30:53 Motives for pursuing celebrities and athletes for brand marketing
30:53 -32:36 Revenue from the sunglasses business
32:36 -38:42 Reaching the optimal exit from the business
38:42 -43:06 Scaling the current company
43:06 -46:31 Would Alex exit current company?
United States
