Ford Shifts EV Strategy, Focuses on Hybrids
Update: 2025-12-16
Description
Ford Motor Company is shifting its electric vehicle strategy, scaling back ambitious plans due to financial losses and slow consumer demand. The company will now focus on efficient gasoline engines and hybrid electric vehicles, abandoning the F-One-Fifty Lightning electric pickup truck. This strategic pivot follows substantial losses in the EV division, totaling thirteen billion dollars since 2023. Ford expects to take an additional nineteen point five billion dollar hit in the fourth quarter due to its EV business. By 2030, half of Fords global vehicle sales are expected to be hybrids, extended-range EVs, or full EVs, reflecting a broader trend in the auto industry adjusting EV plans due to underwhelming consumer demand in the U.S.
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