Ford’s Ranger and Everest sales problem! #242
Description
Is Ford failing in Australia? The brand easily and successfully sells the Ranger pickup and Everest 4x4 SUV, but its other models are being overlooked.
The Ranger ute is by far Ford’s top-selling model and it is Australia’s second favourite model behind HiLux, for sales. The Everest SUV is also a sales winner. So why can’t Ford seem to sell any other models, and what is the company doing about it?
In this episode of the CarsGuide podcast, Tim Nicholson, Byron Mathioudakis and Stephen Ottley investigate whether Ford can broaden its appeal beyond its two hero cars.
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