Forget the image. Be your authentic self online.
Update: 2025-04-16
Description
How to sustain one's social media presence?
I view it as an opportunity to be as authentic as possible -- much like you would with a trusted friend.
I don't worry about keeping up appearances. Instead, I focus on being myself, knowing that the right audience will appreciate me for who I am, flaws and all.
This approach has allowed me to consistently engage on social media since 2009.
While it may not attract everyone, it helps the algorithm find those who truly resonate with my energy, leading to more meaningful connections over time.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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