Master the basics of this critical skill and open up new opportunities in the fast-expanding field of big data analytics. The data industry touches all sectors. Big data is a mix of structured, semi-structured, and unstructured data gathered from many sources. It is used in machine learning programs, predictive analytics, and other advanced insight applications. And it offers insightful possibilities that range from relatively simple behavioral information to highly complex and nuanced data science. Predictive analytics combines advanced analytics capabilities that span ad-hoc statistical analysis, predictive modeling, data mining, text analytics, entity analytics, optimization, real-time scoring, and machine learning.

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