Founder Friday: Unlocking event marketing mastery with Mobly CEO Zach Barney
Update: 2025-05-05
Description
In this January 2025 interview from a Utah Business Founder Friday event, editor-in-chief Melanie Jones and Mobly co-founder and CEO Zach Barney discuss 5 tips for unlocking event marketing mastery:
(1) Money is made at night
(2) Prioritize engagement over giveaways
(3) Follow up on leads quickly
(4) Host smaller, more frequent events
(5) Track your return on investment
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This episode was produced by KellieAnn Halvorsen.
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