Founder10x - Cybersecurity Engineer Turned Fashion-Tech Founder - Harish Chandramowli, Co-founder, Flaire
Description
Harish Chandramowli, Co-Founder of Flaire, he transitioned from Lead Engineer at MongoDB to building fashion ERP software despite having zero industry background.
We dive into his journey from cybersecurity engineer to fashion-tech founder, the bold decisions that shaped his company's growth, and his contrarian views on the future of enterprise software in the AI era.
⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com
Flaire - https://www.flairesoftware.com/
Harish Chandramowli - https://www.linkedin.com/in/scharish
🎙️ Hosted by Prashant Choubey
Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab
Timestamps:
(00:00 ) Introduction
(02:11 ) Validating the Flaire idea without a fashion background
(04:53 ) Operating in stealth mode with design partners
(06:00 ) Challenges in getting demos and converting customers
(08:14 ) Using AI to solve real workflow problem
(10:11 ) Learning curve of transitioning from tech to sales
(11:25 ) Approach to product-market fit and go-to-market strategy
(13:08 ) Building a product that adapts to macro changes in fashion workflows
(16:15 ) Dealing with the urge to radically pivot
(17:22 ) Unique metrics for fashion ERP
(18:18 ) Approach to fundraising as a technical founder
(19:26 ) Building defensibility and moats in the age of AI
(21:38 ) Most vulnerable moment building the startup
(22:22 ) Pivotal decision that changed Flaire's growth trajectory
(25:17 ) Transition from employee to founder and impact on lifestyle
(27:01 ) Contrarian view on the future of fashion tech and ERP
(29:04 ) Strategic decision to complement Shopify
(31:16 ) Biggest learning as a founder
(33:34 ) Closing remarks and where to follow Harish's journey
For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com
Subscribe to VC10X on Youtube, Spotify, Apple Podcasts.




