DiscoverFoodNavigator-USA PodcastFounders’ Fundamentals Podcast: Christy Lebor of SmashBrand discusses 'the head and the heart' of brand strategy
Founders’ Fundamentals Podcast: Christy Lebor of SmashBrand discusses 'the head and the heart' of brand strategy

Founders’ Fundamentals Podcast: Christy Lebor of SmashBrand discusses 'the head and the heart' of brand strategy

Update: 2024-10-09
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Successful CPG startups not only strike the right balance between delivering on product claims and branding aesthetics — the head and heart of building a food and beverage business — but also provide consumers easy ways to learn about their brand when they spot the product on shelf, Christy Lebor, partner and director of brand development at SmashBrand, told FoodNavigator-USA.
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Founders’ Fundamentals Podcast: Christy Lebor of SmashBrand discusses 'the head and the heart' of brand strategy

Founders’ Fundamentals Podcast: Christy Lebor of SmashBrand discusses 'the head and the heart' of brand strategy

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