Reporters can help people see the forest, even when the trees are on fire.

News is news. And fire is fire. But coverage of wildfires in 2024 is more than a matter of acres burned, percentage contained, drought and wind conditions, evacuation orders, and threats to lives and property. All that is important, but it's not the full story. Journalists play a vital role in interpreting the significance of wildfire events within a broader context. For example, over the past decade, following the available science, reporters have shifted from covering wildfires simply as natural disasters and zeroing in only on a singular "cause" or spark. They are more often clarifying how wildfires are climate-boosted natural disasters, with global warming as one major factor creating conditions for more severe fires that are more difficult to fight.

As science, conditions, and understanding evolves, it's time to go further. As megafires burn across the west and firefighters put their lives on the line over and over, the news media have an important role to play, highlighting other human-caused factors that exacerbate the wildfire crisis---namely policies that put people and property in harm's way by encouraging building houses in wildfire-prone areas, lack of information and mandates for fire hardening, and a default tendency to frame all wildfire as simply "bad," overlooking the use "beneficial" fire as an effective prevention measure.

Here are four ways that journalists can tell the full story of wildfires.

#1: Reframe wildfires as natural

Although wildfires can bring tragic destruction, at the same time, it's crucial to understand that wildfires and human-started fires have burned regularly throughout the West for thousands of years and that fire has benefits in ecosystem health and in preventing the largest and most severe fires. In places with high summer temperatures, low humidity, and little rain, the natural "fire return interval" can be just 10 to 15 years before another fire comes through, clearing out the debris that would otherwise accumulate into highly flammable kindling and reinvigorating "fire-adapted" ecosystems where fire is needed to activate seeds and clear openings where wildlife can then browse on young tree shoots and ground-level shrubs.

Indigenous people have relied on intentional burns to cultivate food, fiber, and forage and to mitigate big destructive fires. Settler-colonial history of putting out all fires has left a legacy of choked forests where wildlife suffers, and the accumulation of forest fuels turns what could be small fires into megafires.

Now the United States and Canada are transitioning away from full suppression and trying to return a more natural regime of beneficial fire. Their success depends in part on a cultural redefinition of wildfires as a natural occurrence.

Journalists play an important role in redefining wildfires. While wildfire coverage is often necessarily focused on people and property destruction, reporters can begin to recast fires as a natural part of western landscapes. For example, when covering a fire, journalists can:

Mention the area's natural fire return interval by referencing a map or noting the area's level of wildfire hazard. (This is also shown on maps.) Showcasing physical evidence, such as a photograph of fire scars on a cross-section of tree growth rings, is also effective. This sets the expectation of fire as a natural occurrence with an important role in preventing the accumulation of fuel.

Show that fire is baked into ecosystem life by referencing local species that are fire-dependent or fire-adapted. Journalists can identify such species with the help of the US Forest Service, US Bureau of Land Management, or state department of natural resources.

Describe wildfire in neutral terms instead of alarming and negative ones. For example, use "large and high-intensity wildfires" or just "wildfires" instead of "raging" or "devastating wildfires."

Measure damage in terms of co...