If you've been on LinkedIn lately, you might have noticed bios that include a “fractional” C-level job. Traditional C-suite jobs can be all-consuming, require deep expertise, leadership and ownership. For many freelancers, we probably don’t imagine holding a C-suite position, besides being the CEO of our own businesses. 

So — what’s the hype over these fractional C-level positions? 

In this episode, Wudan talks with Matthew Fenton. 

Matthew is the founder of Three Deuce Branding, a consultancy with a simple mission: to help good people build great brands. Since 1997, his company has helped hundreds of clients — including Fidelity Investments, Wrigley, and Valvoline — to achieve "brand clarity" by better positioning, strategy, and messaging. Matthew has spent seven years in brand management.  For a year and a half, he's worked as a fractional CMO/CSO for Bob Rogers Travel. He's also the founder of the coaching business Winning Solo. 

Wudan and Matthew dive into the benefits of fractional roles, how to determine if a fractional role is right for you and what you can do to work your way up into a fractional position. 

Resources: 

• Follow Matthew on LinkedIn and Winning Solo on X

  
  



• Subscribe to Matthew's newsletter, Soloist Sundays

  
  



• Join the Writer’s Co-op on Patreon at an All-Access level to receive episodes early, discounts on events and online resources, and access to our Slack channel — a great place to find work, get advice, and meet other freelancers

  
  



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