For today’s essential Heretics 101 feature, Kelli and Nolan talk to Sally Thornton, CEO and Founder of Forshay who offers a candid examination of fractional executive work, exploring trust barriers, adverse selection problems, pricing models, and why consulting acumen matters more than traditional executive experience.

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KEEP UP WITH SALLY, NOLAN + KELLI ON LINKEDIN

Sally: https://www.linkedin.com/in/sallythornton/

Nolan: https://www.linkedin.com/in/nolan-church/

Kelli: https://www.linkedin.com/in/kellidragovich/

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LINKS:

Forshay: https://forshay.com/

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For coaching and advising inquire at https://kellidragovich.com/

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TIMESTAMPS:

(00:00 ) Intro

(01:46 ) The Trust Barrier: Why Companies Resist Fractional Work

(03:34 ) The TAM Debate and Market Dynamics Post-COVID

(05:14 ) The Dirty Secret: There’s No Such Thing as Fractional Work

(06:34 ) Sponsors: Ethena | Metaview

(10:01 ) Who’s Buying and Why Finance Gets It

(11:06 ) Let’s Talk Money: The 65/35 Structure and Market Rates

(12:30 ) The Honeymoon Phase: Managing Boundaries and Expectations

(14:44 ) How to Assess Fractional Executives: The 75% Rule

(16:31 ) From Interim to Modular: How the Market Evolved

(18:04 ) The Black Hole Question: Why Nobody’s Calling You Back

(19:36 ) Network for Yourself: Nobody’s Managing Your Career But You

(21:36 ) How to Sustain 15 Years: Running Experiments & Following Curiosity

(22:31 ) Closing Thoughts: Agents for Executives Don’t Yet Exist

(23:11 ) Outro

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