00:00 - Intro00:21 - First guitar memories02:05 - Formative years03:11 - First band03:33 - Abiogenesis04:31 - Guitar teaching05:26 - Guitar picks08:20 - Picking technique11:38 - Muting technique12:35 - Pick thickness13:37 - String gauges14:13 - Getting the best tone16:50 - Guitar editing17:53 - Raw vs. polished recording18:34 - Pro guitar tracking20:50 - Evertune bridge22:24 - Real vs. fake playing25:18 - From guitarist to audio engineer26:55 - Capturing guitar cabs29:00 - Good vs. bad cab IRs31:33 - Referencing your music35:20 - Submission Audio38:07 - Relationship between artists and brands38:56 - Bands and social media41:41 - Within Destruction visuals43:41 - Tips for content creators47:38 - Earning money with music47:55 - Streaming revenue48:40 - Band merch49:09 - Teaching49:59 - Selling digital/physical goods51:02 - Full-time musician vs. “9 to 5”54:05 - Balancing work and life56:06 - Big vs. small content creators59:00 - Endorsements59:30 - Brand exclusivity1:00:52 - Future projects1:03:28 - Ketchup on pizza1:04:20 - Closing thoughts