Franchise Marketing: Bridging Tradition and Innovation - Dan Claps, Christian Dadulak
Description
n this episode of the "I Fired My Boss" podcast, Dan Claps sits down with Lexi Weiss, the marketing coordinator for Voda Cleaning & Restoration, at their corporate training and Discovery Day in Wisconsin. Lexi, who hails from a third-generation franchising family, shares her journey from initially pursuing psychology in college to finding her niche in marketing within the franchising world. She discusses how her family's deep roots in franchising, including her father's transition from corporate America to franchise consulting, naturally led her to a career in the industry. Despite being relatively new to the professional world, Lexi has quickly become a crucial part of Voda's marketing team, offering hands-on support to franchisees and playing a pivotal role in their success.
Throughout the conversation, Dan and Lexi dive into the challenges and opportunities that come with working in a high-growth franchise. Lexi candidly talks about how her young age can sometimes be perceived as a challenge, but also highlights how it serves as a strength in her role, particularly in adapting to new marketing technologies and social media platforms. They explore the innovative strategies Voda employs to support franchisees, such as the introduction of marketing boot camps and advanced automation tools. Lexi's passion for continuous improvement and her dedication to ensuring franchisees have all the tools they need to succeed shine through, making this episode a must-listen for anyone interested in the inner workings of franchise marketing and support.
United States
