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🎙️ Episode 250 - In this episode of FranCoach’s Franchising 101 Podcast, host Tim Parmeter sits down with Lynette McKee, Senior Vice President of Franchising at Potbelly Sandwich Shop. Lynette shares her extensive journey in franchising, from a second-grade teacher to a real estate expert and now a prominent figure in the food franchise industry. They discuss Potbelly's unique market strategies, including local community engagement, the importance of catering services, and the brand's adaptive real estate footprint. Listen in to gain insights into Potbelly's robust support system, which ensures franchisee success from site selection to store opening and learn more about the potential rewards of investing in a well-established, beloved brand like Potbelly.

🧠 Key Topics:

• Potbelly's Unique Offerings and Expansion

• Franchisee Profile and Requirements

• Multi-Unit Development Strategy

• Brand Awareness and Market Preparation

• Marketing Strategies for Franchisees

• Expanding Franchise Locations

• Consumer Behavior and Brand Loyalty

• Supporting Franchise Owners

• Real Estate and Site Selection

• New Incentive Program for Franchisees

🔗 Resources & Mentions

• Potbelly website https://www.potbelly.com/ 

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• Watch FranCoach's TV show, the Franchising 360 Show, Fridays 8pm EST/5pm PST on the Biz TV Network www.biztv.com 

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⭐ IS FRANCHISE OWNERSHIP FOR YOU? 

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