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Frank Lorenzo: Crisis, Deregulation, and Setting the Record Straight

Frank Lorenzo: Crisis, Deregulation, and Setting the Record Straight

Update: 2025-05-16
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Frank Lorenzo, legendary airline executive and author of Flying for Peanuts, reflects on the high-stakes world of aviation, business transformation, and leadership under fire. From pioneering low-cost fares and managing massive union battles to negotiating with Donald Trump and leading through tragedy, Frank shares lessons learned from decades in the cockpit of industry change. He also opens up about reputation, resilience, and the human cost of leadership, offering hard-earned wisdom for anyone navigating complexity, criticism, or crisis. This candid conversation sets the record straight—and shows what it really takes to lead during turbulent times.

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Frank Lorenzo: Crisis, Deregulation, and Setting the Record Straight

Frank Lorenzo: Crisis, Deregulation, and Setting the Record Straight

FranklinCovey