Today I’m asking the big question: why might your favourite food be a hard sell… and what can a festival do about it?

Just because you like a particular ingredient, or even love it doesn't mean anyone else will. And what if you're part of a community and see that the people making this food are struggling, and you have an inkling that you know how to fix this. What do you do? How can you help? What are the best steps to take?

Well in this episode we’re looking at the success a goat meat festival held in Trinidad in October called…wait for it…GOATOBER, and speaking with the organiser Franka Philip and her work promoting it.