For the past 30 years the Pizzini family have been at the forefront of Italian grape variety based wines, not only in the King Valley where they are based, but for the whole country. Working with respected viticulturist Mark Walpole and Tuscan consultant Alberto Antonini, they established a stronghold and pedigree for varieties like sangiovese and nebbiolo. Much of the success of Pizzini Wines is owed to Fred Pizzini, who not only converted the family property to viticulture, but also saw the potential of embracing his Italian heritage by planting then unknown and untested varieties. They are today considered not only one of the largest but also most experienced producers of wines made from Italian varieties, now made by Fred's son Joel.