Freedom by Design: Toby Myles & Sarah Masci on Reinventing Work with VIP Days
Description
Check Out These Highlights:
When Sarah Masci realized she was spending more time commuting than with her five-month-old son and grieving the recent loss of her own mom, she knew something had to change. What followed was a winding journey through mom blogging, Etsy shops, branding work, and eventually a successful web design business. But even then, the hustle didn’t stop until one spontaneous offer to “just book me for a day” sparked an entirely new way of working.
In this episode, Sarah shares how she built her VIP Day model from the ground up, what made it such a game-changer (for her and her clients), and how she turned it into a scalable course that’s helped thousands of creatives rethink how they work. We also talk about burnout, boundary-setting, and how entrepreneurship is rarely a straight line, but always full of breadcrumbs worth following.
About Sarah Masci:
Sarah Masci is a business mentor and the founder of Day Rate Mastery®. She helps overworked service providers simplify their services with sustainable VIP day and day rate models, giving them more freedom, flexibility, and space to grow a business that works for their life, not the other way around.
Connect with Sarah:
🌐 Website: https://sarahmasci.com
📸 Instagram: https://instagram.com/sarahmasci
🎁 Free Resource: https://sarahmasci.com/pitch/
Stalk Me Online!
About Me: https://tobymyles.com/about/
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Episode Notes Footer:
Her Origin Story is produced by Toby Myles Copywriting, and podcast editor Ilorah Dela Cruz
All content © 2025 Toby Myles. All rights reserved.
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