DiscoverEverything is LogisticsFreight Friends: Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness
Freight Friends: Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness

Freight Friends: Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness

Update: 2024-11-05
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Ever wonder how cargo ships navigate through the Arctic ice or why some companies keep losing their best customers? 

Grace Sharkey is back with her monthly appearance on EiL, and in this episode, she and Blythe tackle everything from nuclear-powered icebreaker ships breaking through the Arctic to why freight companies might be totally missing the mark on keeping their best customers happy. 

The pair discuss fresh marketing data that shows how the industry is evolving and wrap things up with a story about how mules - yes, actual mules - are helping deliver supplies to hurricane victims in North Carolina's mountains.

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Freight Friends: Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness

Freight Friends: Icebreaker Ships, Marketing Budgets, and Hurricane Preparedness

Blythe Brumleve