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Freshly Wrapped- Label Branding Strategies – Part 2

Freshly Wrapped- Label Branding Strategies – Part 2

Update: 2019-08-29

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Welcome to this special two-part series where we cover an upcoming seminar that will take place at CA Craft Summit in Long Beach, CA. Freshly Wrapped: An Inside Look at Label Branding Strategies will take place Thursday, September 12th, 2019 at 11:35 am.

For the second part of this series, we dig into the process for creating a label branding strategy. Nick Longo and myself each have similar processes when it comes to branding, but there are many variations that are dependent on each brewery's situation. Here we outline and discuss how each label branding project went with Big Stump Brew Co. and Trademark Brewing.

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In Channel

2021 Craft Beer Marketing Awards – BB055

2021 Craft Beer Marketing Awards – BB055

2021-01-1534:50

Untappd for Your Brewery – BB054

Untappd for Your Brewery – BB054

2020-10-0251:17

Austin Beerworks – BB053

Austin Beerworks – BB053

2020-08-1041:29

Co-Branding – BB052

Co-Branding – BB052

2020-06-1848:02

New Label Initiatives – Craft Label Co and All Together – BB051

New Label Initiatives – Craft Label Co and All Together – BB051

2020-04-1511:31

Working with Marketing In-House or External – BB050

Working with Marketing In-House or External – BB050

2020-04-0701:05:15

7 Crucial Benefits to Strong Brewery Branding – BB049

7 Crucial Benefits to Strong Brewery Branding – BB049

2020-03-1326:47

Stories within Beer and Branding – BB048

Stories within Beer and Branding – BB048

2020-01-1335:22

Branding with your Staff – BB047

Branding with your Staff – BB047

2019-11-2541:00

Beer Membership Clubs with pFriem – BB046

Beer Membership Clubs with pFriem – BB046

2019-11-0437:09

Reduce Your Label Costs – BB045

Reduce Your Label Costs – BB045

2019-10-1635:28

Advantages of Custom Label Art – BB044

Advantages of Custom Label Art – BB044

2019-09-2642:55

Freshly Wrapped- Label Branding Strategies – Part 2

Freshly Wrapped- Label Branding Strategies – Part 2

2019-08-2958:59

Freshly Wrapped – An Introduction – Part 1

Freshly Wrapped – An Introduction – Part 1

2019-08-2950:31

Life as a Designer and Brewery Owner-BB043

Life as a Designer and Brewery Owner-BB043

2019-08-2153:28

Sustainability of Plastics in Beer – BB042

Sustainability of Plastics in Beer – BB042

2019-07-2959:03

Year One with Blaker Brewing – BB041

Year One with Blaker Brewing – BB041

2019-07-0801:04:14

CBC 2019 Brand Forward Seminar Q&A – BB040

2019-05-0823:14

CBC 2019 Brand Forward Seminar – BB040

2019-05-0757:24

New Belgium Specialty Brands – BB039

New Belgium Specialty Brands – BB039

2019-04-0657:02

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Freshly Wrapped- Label Branding Strategies – Part 2

Freshly Wrapped- Label Branding Strategies – Part 2

Ryan Wheaton - Graphic Designer