Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'
Description
The SaaS Growth Show - Episode 009
Freshworks For StartUps' Magic Mantras: 'Paying It Forward' & 'Growing With Your Customers'.
Against All Odds StartUp Summit - A virtual event par excellence, setting new benchmarks for SaaS marketers
Guest: Nivas Ravichandran, Head - Growth & StartUp Partnerships, Freshworks
Key Takeaways To Expect From The Episode:
1. No branding or marketing can ever beat the power of "paying it forward" & 'growing with your customers' - Know more!
2. What Paying it forward truly means? - Knowledge sessions, sharing playbooks, mentorship, helping product adoption & grow customers, connect to VCs, product & marketplace integrations - in every way!
3. Content Or Events It Must Be Ungated & Open - No conditions attached, no lead magnets, no lead generation, No product pushes, No sales pitches. Keep it all open & ungated. Intent is to help without any expectations.
4. A Great Virtual Event Playbook - How to curate, plan & execute a large scale multi-geo virtual event totally in-house with a small team & lot of great technology:
- Pre-Recorded (vs) Live ?
- Beyond Content What ?
- Curated (vs) Open To All ?
- VC Connect, Networking Formats
- Manage Scale, Geos, Timezones
5. Magical Results
United States
