How Obsessive Focus On Delivering One Promise @ Scale For Niche Verticals Built a $ 1 Million ARR SaaS Business - The iZooto Story (Episode 007)
Description
An Insipring Story Of How This Young Startup Created A Owned Media Marketing SaaS Success Story With Over 60 Billion Notifications Per Month, 1100 Customers & $ 1 Million ARR From India & South East Asia, But Now Gunning For the World.
Guest - Vivek Khandelwal, Founder & COO, iZooto
7 Big Takeaways You Can Expect From The iZooto Story In This Episode, On How:
1. Owned Media Channels - Often Overlooked & Underestimated For Customer Engagement & Retention
2. News & Media - The Publishers Is An Underserved Vertical Mostly Given Up To The Biggies For Monetisation
3. Obsessive Focus On Delivering One Promise <> Removing One Pain Area For The Stakeholder - Speed Of Delivery @ Scale
4. Using "Freemium" Model as a "Foot In The Door" Strategy To Induce Trials / POCs Can Convert Later To Paid Customers
5. Land & Expand - Upsell & Cross Sell Growth Strategy To Increase Value Of Business From Existing Customers
6. In High Language Barrier SEA Markets - Going After & Acquiring Top Customers Creates FOMO & Cascades Into Automatic Interest & Pull From Other Prospects In the Niche.
7. Innovative Co-Marketing & Strategic Alliance With AdPushUp To Fuel Growth In New Markets
Resources:
Website: www.izooto.com
Guest Profile: https://www.linkedin.com/in/khandelwalvivek/
United States
