In this episode of The Road to Seven, Shelagh sits down with Victoria Marshman, the co-founder of Mave & Chez, to discuss her incredible journey of launching a successful slipper brand. Victoria and her business partner started in event planning, but when the pandemic hit, they pivoted to create a product designed for women. They used a Kickstarter campaign to raise $50,000 and appeared on Dragon’s Den, where they secured a deal with two dragons.

Victoria shares valuable lessons about building a product-based business, navigating a business partnership, and the importance of community and mentorship. She also dives into the challenges of cash flow management and the significance of evolving based on customer feedback. If you’re interested in how entrepreneurs overcome obstacles, raise funds, and stay driven by impact, this episode is a must-listen.

Key Takeaways:

• Pivot with Purpose: Victoria’s inspiring shift from event planning to product development shows the power of adaptability.
• Crowdfunding Success: How Mave & Chez used Kickstarter to raise $50K and validate their product idea.
• The Power of Community: Building a strong customer base before focusing on product success.
• Business Partnerships: The importance of communication, trust, and shared vision when working with a partner.
• Mentorship & Mentorship: Why seeking advice from experienced entrepreneurs can be a game-changer for growth.

Learn more about Mave & Chez
https://maveandchez.com/
https://www.instagram.com/maveandchez/
https://victoriamarshman.ca/
https://www.instagram.com/victoria_marshman

Connect with Shelagh:

• Website: The Road to Seven
• Instagram: Shelagh Cummins