DiscoverShopify MastersFrom 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s Marketing
From 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s Marketing

From 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s Marketing

Update: 2025-07-29
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Knix founder Joanna Griffiths revolutionized women’s underwear marketing with real bodies, authentic stories, and customer-first innovation.

For more on Knix and show notes click here. 


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From 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s Marketing

From 200 Rejections to Industry Game-Changer: How Knix Rewrote Women’s Marketing

Joanna Griffiths, S, Knix, Shopify