From A-Z: Building a Winning Digital Marketing Strategy
Update: 2025-02-11
Description
What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins to discuss winning strategies, the balance of core vs. edge marketing, and the role of data in decision-making. From audience expansion to overcoming fear in marketing, this episode is packed with lessons on bold risks, strategic execution, and long-term success.
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