From Aotearoa to the world: how Wai Mānuka is going global
Update: 2025-08-05
Description
What started as a conversation between three friends in Whakatāne became a new category in drinks - a premium sparkling Mānuka honey beverage rooted in kaupapa Māori.
In this episode, Joseph Harawira shares the Wai Mānuka journey - from army discipline and sports high performance to launching at the America’s Cup and landing the brand in New York. We talk about staying true to cultural values, sharing the story of Aotearoa, and building a business that’s as ambitious as it is grounded.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
