From Appraisals to Auctions: Building a Brand on Transparency and Trust
Update: 2025-05-20
Description
Kelly Phillips, owner of The Lodge Auction House, shares how she turned a lifelong passion into a 22-year business rooted in transparency and trust. From navigating estate liquidations to managing a team through personal loss, Kelly breaks down what it takes to scale a service business while staying true to your values. Her story is a mix of grit, growth, and great business lessons.
What You’ll Learn:
How to turn a passion into a long-term business
The power of transparency and consistency in brand building
Delegation strategies for small service teams
How to adapt when markets shift
Lessons from handling both high-end estates and emotional client situations
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