From B2C to B2B: Cory Lyons Shares Koala Insulation’s Journey and Growth Strategies
Update: 2025-09-30
Description
In this episode of Franchise Marketing Radio, Lee Kantor interviews Cory Lyons, Brand President of Koala Insulation. Cory discusses the company's rapid growth since its 2020 launch, its dual B2C and B2B business model, and the importance of a franchisee-first culture. He shares insights on supporting franchisees, adapting to market changes, and the qualities they […]
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