In this episode, I sit down with Julie Heinrich, a business coach for bakers and food entrepreneurs, to unpack her incredible journey from a home baker to the founder of Booked Out Baker.

Julie shares how she started her baking business at just 16, navigated imposter syndrome, and evolved into a confident CEO who now helps other bakers turn their passion into profitable, booked-out businesses.

In this episode, you’ll learn:
✨ How to overcome imposter syndrome and own your genius
✨ The importance of identity work in building a scalable business
✨ How to create offers and programs that truly serve your clients
✨ Why long-term growth beats quick wins and viral strategies
✨ How attending live events and masterminds accelerates your confidence and business impact

Julie also opens up about her experience with my ICONIC Mastermind, the evolution of her offer suite, and the transformative power of showing up even when you feel scared. This episode is packed with insights for bakers, food entrepreneurs, and coaches ready to level up their business, brand, and confidence.

Connect with Julie Heinrich
Instagram: @julieheinrich.official

🔥 Whether you’re an online coach, service provider, or creator ready to expand your impact, this episode will help you rewire your subconscious, elevate your identity, and lead your brand with conviction.

Follow Evie on Instagram:
https://www.instagram.com/itseviedawson/

Iconic Mastermind:
https://eviedawson.com/iconic-mastermind

1:1 Private Mentorship with Evie:
https://eviedawson.com/private-coaching-with-evie-dawson