In this episode, George interviews Karzan Hughes, a health and fitness coach for horse riders, who shares his remarkable journey from a non-equestrian background to becoming a successful entrepreneur in the equestrian fitness industry. Karzan looks back at his first encounter with horses at the age of 26 during a holiday in Spain, which ignited his passion for riding and led him to explore the unique physical demands of the sport. He discusses the importance of prioritising personal health and fitness to enhance riding skills, as well as his experiences in building a social media presence that has attracted a global clientele. Karzan emphasises the significance of providing value, finding one's passion, and the power of mindset in overcoming challenges. He also shares insights on balancing a busy life while pursuing equestrian goals, ultimately inspiring listeners to believe in their potential and take actionable steps towards their dreams.

KEY TAKEAWAYS

1. Value Creation is Essential: To succeed in the equestrian business, it's crucial to provide value to your audience. This can be through sharing knowledge, fitness tips, or motivational content that resonates with their interests and needs.

2. Mindset Matters: Overcoming limiting beliefs is vital for personal and professional growth. Embracing a mindset that focuses on possibilities rather than constraints can open up new opportunities in the equestrian industry.

3. Social Media as a Tool: Organic social media marketing is a powerful way to connect with potential clients. Regularly posting valuable content can help build a following and establish a personal brand that attracts clients.

4. Finding Your Ikigai: Identifying your passion and the intersection of what you are good at, what you love, what the world needs, and what you can be paid for can guide you in creating a fulfilling career in the equestrian field.

5. Balance and Self-Compassion: It's important to recognize that you can't do everything perfectly. Prioritizing tasks, being strategic with your time, and practicing self-compassion can help maintain motivation and prevent burnout in a busy lifestyle.

About the Host

George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others.

George’s love for horses began at age 15 and has since become a significant part of his life and career. As the director of Fonture Transport, an equine horse transport business, he has combined his business acumen with his equestrian passion. His commitment to the equine industry also fuels his personal goals, as he plans to return to competing in dressage next year.

Since July 2023, George has embarked on a journey of personal transformation, emphasizing personal development and aligning his values with his business ventures. He also runs his own property businesses, managing projects and partnering with investors to create opportunities that deliver safe and rewarding returns.

Now, George is excited to bring his expertise and passion to Let’s Talk Horse Business, a podcast designed to inspire and empower equestrian entrepreneurs. Through engaging conversations, he shares insights, strategies, and lessons learned from years of experience, helping others excel in both business and the equestrian world.